D’ussé Launches First AR Filter Via QR-Enabled Experience

The company partnered with Grammy-award-winning producer Hit-Boy for “The Set” initiative.

Cognac brand D’ussé has embarked on its biggest investment in tech experiences yet, according to the company. It has launched a curated set list that is accessible through a QR-enabled augmented reality experience. 

The company partnered with Grammy-award-winning producer Hit-Boy for “The Set” initiative, allowing consumers to view AR DJ performances when they purchase a VSOP Holiday Gift Box. 

D’ussé’s first endeavor with AR filters lets purchasers choose one of three cocktails from a menu to access an AR filter of Hit-Boy seemingly spinning a set from their homes. Users can toggle between the different cocktail offerings to switch between setlists and animations.

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Consumers will be able to take photos to share on social media, as well as connect the sound to speakers. 

“As a modern spirit, D’ussé has always aimed to push the preconceived notions around cognac,” said D’ussé global VP of marketing Jennifer Pisciotta in a statement. “Music is core to our DNA, and this collaboration perfectly brings to life an innovative music experience that leverages technology.”