Crate & Barrel Elevating Omnichannel With Data-Optimized Payment Strategy

Through a connected experience, Crate & Barrel consolidates multiple payment channels.

Home furnishing company Crate & Barrel is overhauling its payments as part of efforts to elevate the omnichannel shopping experience. 

The company is working with global financial tech platform Adyen by unifying payments across in-store and online checkouts, allowing Crate & Barrel to access new consumer insights to better understand the shopper’s journey.

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Through a connected experience, Crate & Barrel consolidates multiple payment channels and transactions into a single system that tears down siloed data efforts and integrates loyalty programs for increased engagement and improved data-driven decision-making. 

“This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CEO of Crate and Barrel Holdings, in a statement. “As a result, our customers can enjoy a seamless shopping and payment experience any way they choose to shop with us.”