Cider Ramps Up Decision-Making With AI Research Assistant

Global fashion brand Cider, known for its predominantly social-first retail strategy, is using AI to improve analytics-led decision-making across its organization. 

The company recently expanded its relationship with retail intelligence platform Edited to better track trends and leverage real-time data to inform the end-to-end stages between product development and the campaign lifecycle. 

Cider now leans on an AI research assistant to pull data, including competitor analysis, pricing and assortment performance. The tool provides intelligent recommendations within merchandising, helping to identify category and pricing trends. Within promotions, Cider uses the data to determine which types of products should be highlighted in a campaign. 

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