CDAOs Struggle to Demonstrate Impact of AI: Gartner
- Consumer Goods & Services
Fallon Wolken
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- 3 minutes read
An inability to measure the business impact of AI, data, and analytics was the top concern for 30% of the respondents.
Companies may want to be data-driven, but the executives in charge of proving the value of that data are struggling with their core mission, according to a new report from Gartner.
A survey of 504 chief data and analytics officers worldwide, conducted between September and November 2024, found that only 22% of their organizations have metrics that allow them to define, track, and communicate the majority of their work. An inability to measure the business impact of AI, data, and analytics was the top concern for 30% of the respondents.
“There is a massive value vibe around data, where many organizations talk about the value of data, desire to be data-driven, etc., but there are few who can substantiate it,” Gartner senior director analyst Michael Gabbard said in a statement. “Often, organizations that regularly align to data themes outperform their peers.”
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