Bridging the Information Gap With 2D Barcodes

Two-dimensional (2D) barcodes, such as QR codes, are at the forefront of innovative information sharing.

The barcode that we see on nearly every consumer product in retail establishments globally stands at a crossroads — 50 years since its first debut in retail on June 26, 1974. The traditional and widely-used one-dimensional (1D) barcode, once revolutionary for information sharing, is in a pivotal moment, defined by a growing demand for transparency from both retailers and consumers. 

Industry experts are actively exploring solutions to bridge this information gap, focusing on enhancing data functionality across organizations at scale. Among these solutions, two-dimensional (2D) barcodes, such as QR codes, are at the forefront. 

Also read: Diageo Adds Enhanced QR Codes to Ketel One

The transition from 1D to make 2D barcodes accepted at all points of sale (POS) by 2027, signifies not only a shift in technology but also the dawn of a new era in information sharing, toward a future where data is more accessible and functional.

Enhanced Capabilities of 2D Barcodes

More Data; More Options

2D barcodes represent a substantial advancement in data handling and exchange compared to traditional 1D barcodes. With greater information capacity, 2D can carry more data, including granular identification (batch/lot/serial) and important date information, such as expirations.  

Moreover, 2D can be scanned directly by handheld phones or devices, enabling direct communication with consumers. This removal of information access barriers not only enhances the shopping experience but also fosters a richer, more holistic interaction.

Enhanced Capacity Equals Enhanced Safety

For brands and retailers, 2D’s expanded data capacity goes beyond enhancing consumer engagement. The data that can be served up is virtually limitless and controlled by the brands based on what information they want to share with stakeholders and consumers. This enables precise product identification and accurate tracking of expiration dates, and facilitates crucial information exchange in case of disruptions — a significant boon for consumer safety. 

In the past year, food and drink recalls surged to a five-year peak, with 50 new recalls in just the first two months of 2024. Consider the potential of 2D barcodes in recall situations: by providing stakeholders with readily accessible and precise information, they can swiftly identify, remove, and alert consumers about issues before harm occurs. In this regard, improved information sharing could enhance consumer protection. 

Standardized Excellence: The Essential Role of 2D

Fifty years ago, the grocery industry came together to standardize a method to expedite point-of-sale. The humble UPC-A and the standards that sit behind it transformed supply chains. The next 50 years require change, but what remains the same is the necessity of standards for scale and interoperability.  Facilitating seamless information exchange and greater visibility in supply chains, standards not only improve data functionality but also enhance communication with key stakeholders. Given these benefits, there’s a widespread industry initiative to adopt 2D barcodes on products and POS or point-of-care (POC) by 2027. If 2D barcodes serve as the “bridge” bridging the information gap, Sunrise 2027 is the blueprint for its construction.